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篮球之巅：国家篮球协会积极拓展与欧洲顶级俱乐部的合作关系，其副执行官出席了相关会议进行深入交流。

9月30日，体育新闻传来重磅消息，The Athletic披露，美国职业篮球联赛（NBA）正积极与众多欧洲顶级足球俱乐部洽谈，旨在携手共创一项全新的欧洲篮球赛事联盟。

知情人士透露，NBA对欧洲顶级足球俱乐部的强大经济实力和显著品牌效应情有独钟，期望这些俱乐部成为“NBA欧洲”联赛的创始合作伙伴。该联赛计划于明年秋季正式开赛，经过数月的洽谈，谈判进程稳步向前。近期的发展态势显示出强劲的动力。

On Tuesday, Mark Tatum, NBA's vice president and the organization's chief diplomat in international matters, graced the European Club Football Summit as a distinguished guest. Hosted by the EFC (European Club) and the president of Paris Saint-Germain, Nasser, the event's significance seemed to lie not in what Tatum communicated, but rather in the individuals and entities behind the scenes. This gathering is seen as a milestone in the NBA's potential partnership with top-tier football clubs, with Paris Saint-Germain, owned by Qatar, being a prime candidate for establishing a basketball team. Joining Tatum at the summit was George Avazoglou, the NBA's senior vice president overseeing European and Middle Eastern operations. The two were observed engaging in private discussions with the leadership of Paris Saint-Germain, Barcelona, Bayern Munich, Real Madrid, and AC Milan, all of which have expressed interest in becoming part of the NBA's European venture. Notably, neither Paris Saint-Germain nor AC Milan currently have a basketball team.

知情人士透露，即将于下周在意大利举行的欧洲顶级篮球赛事——欧洲联赛的股东大会，将讨论NBA提出的收购欧洲联赛并实现与NBA欧洲分部的合并计划。在哥本哈根的一次会议上，一位来自对此次合并表现出浓厚兴趣的足球豪门的高级官员表示：“显而易见，若与足球俱乐部的合作未能顺利推进，他本人将不会收到此次会议的邀请。”

在EFC的年度盛会上，欧洲众多足球俱乐部的管理层齐聚一堂，共享交流、研讨与演讲的宝贵时光。在这一场合，塔图姆受邀发表了类似TED演讲的精彩演说，继他之后，电子游戏行业的领军人物安德鲁·威尔逊和智能穿戴设备公司Whoop的联合创始人威尔·艾哈迈德也登台亮相。当轮到塔图姆上台时，观众们热切期待着他能分享他们能够共鸣的内容——一项有望为欧洲带来巨额经济收益的运动，那就是篮球。然而，塔图姆却巧妙地将话题转向了足球的魅力、欧洲球迷的热情以及欧洲体育竞技的戏剧性。

塔图姆迅速调整了策略，强调欧洲篮球在吸引欧洲球迷消费方面并未获得应有的比例，实际上在欧洲体育产业中仅占据了微不足道的1%。他进一步阐述，这一现象源于顶级篮球在欧洲一些经济实力雄厚、人口众多的国家并未引起广泛关注。正是这一空白，促使NBA欧洲部门计划积极介入。

在周二的讲话中，塔图姆并未透露太多新颖信息，他透露NBA计划在欧洲市场以12支创始球队和4个开放席位为基础展开。据悉，这12支创始球队将分布在英国的伦敦、法国的巴黎、意大利的罗马和米兰、德国的柏林和慕尼黑、土耳其的伊斯坦布尔、西班牙的马德里、希腊的雅典、巴塞罗那、以及英格兰的曼彻斯特和法国的里昂。

The Celtics star also touched upon the NBA's initiative inspired by European football leagues and clubs: "For years, we've gleaned a wealth of knowledge from European football, leading us to introduce the NBA's Midseason Classic. This concept was directly borrowed from European football and European sports, where you have these cup competitions throughout the season. We thought, 'Why can't we do this?' So, we applied it to our league. I believe what we're trying to achieve with the NBA's European League is to replicate some of the great experiences you've built here. Football is clearly the biggest sport in the world. European football is one of the largest commercial entities globally, and we want to learn as much as possible from the people here."

提及NBA球队球衣上增添赞助商标志的做法，塔图姆表示这一举措源自欧洲足球的灵感："若曼联能够将球衣上的队名移除，转而展示赞助商的标志，那么芝加哥公牛为何不能在球衣上添加一个赞助商的小贴片呢？我们正是利用这一理念，九年前向NBA的经营者们提出了这一创新建议。"

塔图姆强烈主张在欧洲各地增设篮球设施，并表示NBA致力于增加对篮球成长、运动员进步、青少年训练营以及基础设施建设的投资，力求将其转化为一项商业上的成功机遇。